Campaign involvement
The re-election of the mayor was sought by capitalizing on his management (the best evaluated in the country, according to Consulta Mitofsky) while avoiding the negative stigma towards re-election, identifying and communicating the most important actions of his administration for the different segments of the electorate.

Role
Data analysis, strategy design, message design, grassroots campaign.

Campaign involvement
Trying to capitalize the discomfort towards the mayor in turn, the campaign sought to appropriate the “change” label, and at the same time, sensitize the electorate about a partisan alliance that was not well seen by a majority, proposing a unity campaign to correct the course.

Role
Data analysis, strategy design, message design, grassroots campaign.

Campaign involvement
Coordinated the campaign strategy for the governor election in Colombia’s Norte de Santander with a candidate of Centro Democrático party, which was under deep scrutiny nation wide due to criminal charges on its leadership and still achieved 13% more votes than previous election.

Role
Account manager on site, strategy design, data analysis, message design, grassroots campaign.

Campaign involvement
Analyzed data in order to seek the endorsement of the "defeated" candidates that could attract more votes. Thanks to these, it was possible to make a successful call to the useful vote in order to defeat the establishment candidate, who won the first round by wide margin.

Role
Data analysis, message design, BTL tactics.